Learn how to develop an eCommerce retention and loyalty strategy to fit the needs of your company.
- A return shopper is nine times more likely to convert on a purchase than a first-time shopper. And — repeat customers spend, on average, three times more than a first-time buyer.
- Yet, e-commerce companies tend to over-invest in acquisition and under-invest in retention.
- With this guide, you’ll learn the fundamentals of retention marketing, understand how it fits into your inbound strategy, and take away actionable best practices for how to develop your own retention marketing strategy.